US Senator Wyden Calls for Coordinated State Enforcement of Global Privacy Control Signals
August 20, 2026
As more states give consumers the ability to automatically opt out of certain uses of their personal information, Senator Ron Wyden (D-Ore.) is urging state regulators to take a more coordinated approach to enforcing those rights. In an August 3rd letter to attorneys general and privacy regulators in 11 states, Senator Wyden called for clearer guidance and collective enforcement around Global Privacy Control, a technology that allows consumers to communicate an opt-out preference automatically through their browser rather than submitting individual requests to every website they visit.…
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CA Governor Newsom Signs the California Opt Me Out Act: Mandating Universal Browser Opt-Outs
November 5, 2025
California Governor Gavin Newsom signed the California Opt Me Out Act (AB 566) into law on October 8, 2025. As we previously reported, the Opt Me Out Act is a first-in-the-nation law requiring web browsers to include a built-in opt-out preference signal that lets consumers automatically tell websites not to sell or share their personal data.…
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California’s AB 566: What Ecommerce Businesses Need to Know About Universal Opt-Out Signals
September 18, 2025
California AB 566, known as the "California Opt Me Out Act," has recently cleared the state Legislature and is poised for Governor Newsom’s signature. This bill, if signed into law, will require internet browsers to integrate a consumer-configurable opt-out signal, fundamentally changing the landscape of data sharing and consumer privacy for businesses operating online. This signal will communicate a consumer's choice to opt out of the sale and sharing of their personal information to businesses they interact with through the browser.…
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