Multi-State Privacy Sweep Targets Ecommerce Brands on Global Privacy Control Compliance
September 17, 2025
Last week, California Attorney General Rob Bonta, alongside the California Privacy Protection Agency (CPPA) and the Attorneys General of Colorado and Connecticut, announced a joint investigative sweep focused on enforcing consumers' right to opt out of the sale and sharing of their personal information. This joint investigative sweep targets businesses that may be failing to honor consumer requests to opt out of the sale of personal information. A central focus of this initiative is compliance with the Global Privacy Control (GPC).…
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California Privacy Board Poised to Drop Proposal to Regulate Use of AI for Targeted Advertising
April 11, 2025
The California Privacy Protection Agency held a board meeting on April 4, 2025, where a central point of discussion during the occasionally contentious five hour meeting revolved around the proposed regulations concerning the use of AI, referred to as automated decision-making technology (ADMT), in the context of targeted advertising. As advocates for a thriving ecommerce ecosystem and the responsible use of technology, the EIA has closely monitored these developments. …
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