California Closes a CCPA Deletion Gap: SB 923 Reaches Third-Party Data
September 30, 2026
California is expanding one of the California Consumer Privacy Act’s core consumer rights. Gov Newsom has signed SBl 923, the Expanding Privacy Rights Act, which broadens the CCPA’s right to delete so that it generally applies to personal information a business has collected from or about a consumer — regardless of where that information originated. The new requirements take effect January 1, 2027. For ecommerce businesses, that could mean taking a closer look at customer information obtained through data enrichment, advertising and marketing partners, third-party data providers, and other outside sources.…
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FCC Set to Adopt TCPA Revocation Reforms Championed by EIA at Its September 30 Open Meeting
September 11, 2026
The FCC has announced that it will vote at its September 30, 2026 open meeting to adopt a Report and Order and Further Notice of Proposed Rulemaking that would modernize the TCPA’s consent revocation rules — and the draft order, circulated publicly on September 9, cites the Ecommerce Innovation Alliance’s comments in support of two of its most consequential reforms. For EIA members, this is a significant win. …
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California Steps Up Data Broker Enforcement Under the CCPA and Delete Act
August 25, 2026
California privacy regulators are sending an increasingly clear message to businesses across the digital advertising and ecommerce ecosystem: data broker compliance is becoming an active enforcement priority. In August, the California Privacy Protection Agency (CalPrivacy) announced two data broker enforcement actions in less than a week. One marked the Agency’s first action against a data broker under both the California Consumer Privacy Act and the Delete Act.…
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US Senator Wyden Calls for Coordinated State Enforcement of Global Privacy Control Signals
August 20, 2026
As more states give consumers the ability to automatically opt out of certain uses of their personal information, Senator Ron Wyden (D-Ore.) is urging state regulators to take a more coordinated approach to enforcing those rights. In an August 3rd letter to attorneys general and privacy regulators in 11 states, Senator Wyden called for clearer guidance and collective enforcement around Global Privacy Control, a technology that allows consumers to communicate an opt-out preference automatically through their browser rather than submitting individual requests to every website they visit.…
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Minnesota’s Privacy Law Moves Into Enforcement and Raises New Stakes for Businesses
April 13, 2026
The Minnesota Consumer Data Privacy Act (MCDPA) has entered a new phase and for ecommerce businesses, the stakes just got higher. While the law took effect in July 2025, it included a provision requiring companies be given 30-day cure to fix compliance issues before facing enforcement by the state. The requirement to provide a grace period expired on January 31, 2026. Now, violations can trigger immediate enforcement risk.…
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Update: FCC Adopts Exclusive Opt-Out Rule, a Major Step Against “Opt-Out Evader” Litigation
Ecommerce Innovation Alliance
October 1, 2026
At its September 30th Open Meeting, the Federal Communications Commission adopted the TCPA consent revocation reforms we previewed in our September 11 post, "FCC Set to Adopt TCPA Revocation Reforms Championed by EIA at Its September 30 Open Meeting", including a change EIA has long pushed for: businesses can now designate an exclusive method for consumers to opt out. All three current Commissioners voted for the Report and Order and Further Notice of Proposed Rulemaking (FCC 26-67, CG Docket No. 02-278). …
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