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California AB 566 California Opt Me Out Act and universal browser opt-out preference signals

California’s AB 566: What Ecommerce Businesses Need to Know About Universal Opt-Out Signals

Ecommerce Innovation Alliance

September 18, 2025

California AB 566, known as the "California Opt Me Out Act," has recently cleared the state Legislature and is poised for Governor Newsom’s signature. This bill, if signed into law, will require internet browsers to integrate a consumer-configurable opt-out signal, fundamentally changing the landscape of data sharing and consumer privacy for businesses operating online. This signal will communicate a consumer's choice to opt out of the sale and sharing of their personal information to businesses they interact with through the browser.…

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Multi-State Privacy Sweep Targets Ecommerce Brands on Global Privacy Control Compliance

Multi-State Privacy Sweep Targets Ecommerce Brands on Global Privacy Control Compliance

Ecommerce Innovation Alliance

September 17, 2025

Last week, California Attorney General Rob Bonta, alongside the California Privacy Protection Agency (CPPA) and the Attorneys General of Colorado and Connecticut, announced a joint investigative sweep focused on enforcing consumers' right to opt out of the sale and sharing of their personal information. This joint investigative sweep targets businesses that may be failing to honor consumer requests to opt out of the sale of personal information. A central focus of this initiative is compliance with the Global Privacy Control (GPC).…

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