California Senate Bill 690 (SB 690) graphic

Addressing the CIPA Challenge: California SB 690 Would Provide Needed Relief for Ecommerce Businesses

Ecommerce Innovation Alliance

April 24, 2025

The Ecommerce Innovation Alliance (EIA) wants to bring to your attention a critical legislative effort underway in California that directly impacts the future of our small and mid-sized ecommerce members: Senate Bill 690 (SB 690). The EIA is a dedicated advocate for creating a predictable and fair legal environment for the ecommerce industry, and SB 690 is a prime example of our work in action.…

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