Federal Judge Rejects CIPA Pixel Lawsuit Lacking Evidence of Genuine Privacy Harm
July 9, 2026
For the past several years, ecommerce businesses have faced an onslaught of lawsuits targeting the routine use of website analytics and advertising technologies. Plaintiffs' attorneys have increasingly relied on the California Invasion of Privacy Act (CIPA) to argue that common website tracking tools constitute unlawful surveillance, even when they collect only standard browsing information. Many of these lawsuits have followed a familiar pattern: broad allegations, little evidence of actual harm, and significant pressure on businesses to settle rather than endure expensive litigation.…
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A Major Step Forward: SB 690 Advances Out of Committee to Curb CIPA Shakedowns
July 6, 2026
We have important news to share in the fight against abusive California Invasion of Privacy Act (CIPA) litigation. On July 1, the California Assembly Committee on Privacy and Consumer Protection heard testimony on Senate Bill 690 (SB 690) and, after adopting a set of amendments authored by the bill's sponsor, voted unanimously to advance it. The amended version was re-referred to the Assembly Committee on Appropriations.…
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United Against CIPA Shakedowns: EIA Continues Advocacy in Support of California SB 690
March 20, 2026
At the Ecommerce Innovation Alliance (EIA), we believe that business owners should be able to use standard, modern technology to serve their customers without living in fear of predatory lawsuits. Unfortunately, in California, a 1960s-era privacy law is being twisted into a tool for legal "shakedowns" that target legitimate ecommerce brands. …
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California SB 690 Passes Senate with Strong Bipartisan Support
June 4, 2025
We're pleased to report a significant development regarding California SB 690, a bill addressing the surge of lawsuits impacting online businesses under the California Invasion of Privacy Act (CIPA). On June 3, 2025, California Senate Bill 690, authored by Senator Caballero, successfully passed the Senate Floor with an overwhelming 35-0 vote. This crucial step moves the bill, which EIA has supported, forward in the legislative process.…
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California SB 690 Advances Following Senate Public Safety Committee Hearing – EIA Continues Advocacy for Ecommerce Businesses
April 30, 2025
We are pleased to report that California SB 690 received a favorable unanimous vote during a California Senate Public Safety Committee hearing held on April 29th. The hearing represented a vital step in advancing SB 690. The EIA was present, represented by a member company, voicing strong support for the bill. The committee heard testimony from both supporters and opponents, underscoring the significance and complexity of this issue for California businesses and consumers.…
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Key Ruling in Briskin v. Shopify Signals Evolving Landscape for Ecommerce Innovation
April 25, 2025
The EIA is closely monitoring recent legal developments that shape the future of our dynamic industry. A significant ruling has emerged from the Ninth Circuit Court of Appeals in the case of Brandon Briskin v. Shopify, Inc., offering important insights into the application of personal jurisdiction in the context of online commerce. This landmark decision reverses the district court’s dismissal of a case brought against Shopify for alleged privacy-related torts.…
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