In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood
May 14, 2026
An update to our earlier reporting, "A New Firm Joins the Quiet Hours Gold Rush." After our earlier piece on Faythe Gutierrez and PLG Damage Attorneys, PLLC ran, we received a tip that our reporting was incomplete: other attorneys at the same firm have been filing a parallel wave of quiet-hours cases in Florida federal court, and our initial search hadn’t surfaced them. The tip checks out. …
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In Depth: A New Firm Joins The Quiet Hours Gold Rush
May 7, 2026
The EIA Examines The Similarities And Differences Between PLG Damages Attorneys And The Hindi Firm’s Approach. PLG Damage Attorneys — a Miramar, Florida firm — files dozens of TCPA quiet hours cases in California. For the better part of a year, a single Florida law firm has dominated TCPA “quiet hours” litigation against ecommerce brands. …
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NYC’s ‘Click to Cancel’ Rule Signals a New Era of Subscription Regulation
April 17, 2026
Thanks to an initiative led by Mayor Mamdani, New York City appears poised to move forward with a first-in-the-nation municipal “click to cancel” rule. While it may sound like a local consumer protection effort, its implications could extend well beyond city limits. For ecommerce businesses, this is less about location and more about how you design subscription experiences and how regulators may begin enforcing them.…
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The FCC Just Proposed New Rules About Offshore Call Centers and Robocall Crackdowns — But Most of It Isn’t About You (Yet)
March 31, 2026
The FCC eleased two significant Notices of Proposed Rulemaking (NPRMs) on March 27, 2026, both adopted March 26, 2026. While neither is specifically directed at ecommerce companies, the proposals could carry real implications for how online retailers and direct-to-consumer brands will communicate with customers — and how the infrastructure underlying those communications is regulated. Here is a plain-language breakdown of what the FCC is proposing, what's still just a question being asked, and where ecommerce operators should pay close attention.…
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Common Sense Compliance: Why EIA is Fighting to Fix the FCC’s Consent Revocation Rules
January 5, 2026
Today, the EIA filed critical comments with the Federal Communications Commission (FCC) in response to the Ninth Further Notice of Proposed Rulemaking. As part of the Commission's ambitious "Delete, Delete, Delete" initiative—which seeks to excise obsolete and harmful regulations—we are seizing this opportunity to advocate for a modernization of the Telephone Consumer Protection Act (TCPA).…
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Layoffs Hit PLG Damages Attorneys, The Firm Is Behind A Recent Surge of Quiet-Hours Litigation
Ecommerce Innovation Alliance
June 23, 2026
The firm behind the new quiet-hours filing campaign we have been tracking has gone through a round of layoffs across both its California and Florida operations according to Faythe Gutierrez, the attorney whose California filings first put the firm on our radar. Ms. Gutierrez confirmed to EIA that she was part of the layoffs.…
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