Shopify’s 2026 Entrepreneur Effect report

$688 Billion and 2.3 Million Jobs: What Shopify’s New Report Says About the American Entrepreneur Economy

Ecommerce Innovation Alliance

October 14, 2026

Shopify’s 2026 Entrepreneur Effect report puts a number on the ripple effects of independent commerce. More than half of the global total lands in the United States, and the state-level data tells an even more interesting story. The top-line figure is big: for the year ending June 30, 2026, Shopify’s merchant and partner ecosystem generated more than $1.2 trillion in global economic activity and supported more than 9.6 million jobs worldwide.…

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