When the Plaintiff’s Own Exhibit Blows Up Her Argument: Desouza v. Ralph Lauren

When the Plaintiff’s Own Exhibit Blows Up Her Argument: Desouza v. Ralph Lauren

Ecommerce Innovation Alliance

February 26, 2026

Every so often, a TCPA case comes along that reads less like a consumer protection dispute and more like a cautionary tale about the cottage industry of professional TCPA litigation — and what can happen when a plaintiff’s own paper trail tells a story she’d rather keep hidden. Desouza v. Ralph Lauren Corporation d/b/a Polo Factory Stores, is exactly that kind of case. On February 24, 2026, a federal magistrate judge denied the plaintiff’s motion for a protective order — a motion that was remarkable not just for what it sought, but for the glaring irony embedded in it.…

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The Fight Continues: Michigan Senate Passes SB 351 Despite Significant Risks to Ecommerce

The Fight Continues: Michigan Senate Passes SB 351 Despite Significant Risks to Ecommerce

Ecommerce Innovation Alliance

January 31, 2026

For months, we have been on the ground in Lansing, meeting with legislators and sounding the alarm regarding Michigan Senate Bill 351. Despite this effort, yesterday, the Michigan Senate passed SB 351 with unanimous, bipartisan support. While the bill is framed as a crackdown on deceptive robocalls and phone scams—a goal we all share—the reality of the legislation remains deeply problematic for legitimate ecommerce businesses.…

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Legislative Alert: Michigan Senate Bill 351 Mini-TCPA Advances, Ignoring Industry Warnings

Legislative Alert: Michigan Senate Bill 351 Advances, Ignoring Industry Warnings

Ecommerce Innovation Alliance

December 4, 2025

The EIA is issuing an urgent legislative update regarding Michigan Senate Bill 351, a "Mini-TCPA" bill that was reported out of the Senate Committee on Finance, Insurance, and Consumer Protection on December 3, 2025. While the stated goal of the bill is to curb illegal robocalls—a goal the EIA and its members fully support—the current text of SB 351 represents a significant threat to legitimate ecommerce businesses in Michigan and beyond, while doing little to stop actual scammers.…

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Perrong v. Bradford: Legislative Communications Not Covered by the TCPA

Third Circuit Rules that Legislative Communications Not Covered by the TCPA

Ecommerce Innovation Alliance

November 3, 2025

A recent decision from the U.S. Court of Appeals for the Third Circuit in Perrong v. Bradford has gained attention from the business and policy community. The case was filed by Andrew  R. Perrong a TCPA plaintiff’s lawyer who, according to one court order, is “a habitual litigant with extensive familiarity with the TCPA” that has engaged in “gamesmanship of the lowest order,”. Perrong has pursued this case in his own name, rather than on behalf of a client, as he has done in dozens of other cases filed in the United States District Court for the Eastern District of Pennsylvania.  …

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Pennsylvania Senate Unanimously Amends SB 992, Averting Adoption of Failed 1:1 Rule

Pennsylvania Senate Unanimously Amends SB 992, Averting Adoption of Failed 1:1 Rule

Ecommerce Innovation Alliance

October 29, 2025

The Pennsylvania Senate on October 28th, voted unanimously to approve a critical amendment to Senate Bill 992 (SB 992). The amendment, A01964, sponsored by Senator Michele Brooks, removes a problematic "one-to-one" consent provision that mirrored a defunct Federal Communications Commission (FCC) rule recently invalidated by a federal appellate court. The decisive 50-0 vote signals a strong bipartisan consensus against anchoring state law to a failed and legally unsound federal experiment.…

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that Repeats Past Mistakes and Ignores Proven Solutions

A Flawed Blueprint: Why Michigan’s SB 351 Repeats Past Mistakes and Ignores Proven Solutions

Ecommerce Innovation Alliance

October 23, 2025

Yesterday, before the Michigan Senate Finance and Consumer Protection Committee, a critical debate unfolded regarding Senate Bill 351, a legislative package aimed at combating the scourge of illegal robocalls and fraudulent text messages. The bill’s sponsor, Committee Chair Mary Cavanagh, and its supporters from the Attorney General’s office rightly identified a problem that plagues every Michigander. On this point, there is universal agreement. The goal of protecting consumers from harassment and fraud is a shared one, a sentiment echoed by all who testified.…

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