Broad Business Coalition Urges Supreme Court to Limit Expansion of Video Privacy Law
July 13, 2026
The U.S. Supreme Court is now considering one of the most significant digital privacy cases for online businesses in years. In Salazar v. Paramount Global, a growing coalition of business organizations is urging the Court to avoid expanding a decades-old Video Privacy Protection Act (VPPA) law in ways that could expose countless websites to new class action lawsuits.…
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Federal Judge Rejects CIPA Pixel Lawsuit Lacking Evidence of Genuine Privacy Harm
July 9, 2026
For the past several years, ecommerce businesses have faced an onslaught of lawsuits targeting the routine use of website analytics and advertising technologies. Plaintiffs' attorneys have increasingly relied on the California Invasion of Privacy Act (CIPA) to argue that common website tracking tools constitute unlawful surveillance, even when they collect only standard browsing information. Many of these lawsuits have followed a familiar pattern: broad allegations, little evidence of actual harm, and significant pressure on businesses to settle rather than endure expensive litigation.…
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A Major Step Forward: SB 690 Advances Out of Committee to Curb CIPA Shakedowns
July 6, 2026
We have important news to share in the fight against abusive California Invasion of Privacy Act (CIPA) litigation. On July 1, the California Assembly Committee on Privacy and Consumer Protection heard testimony on Senate Bill 690 (SB 690) and, after adopting a set of amendments authored by the bill's sponsor, voted unanimously to advance it. The amended version was re-referred to the Assembly Committee on Appropriations.…
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United Against CIPA Shakedowns: EIA Continues Advocacy in Support of California SB 690
March 20, 2026
At the Ecommerce Innovation Alliance (EIA), we believe that business owners should be able to use standard, modern technology to serve their customers without living in fear of predatory lawsuits. Unfortunately, in California, a 1960s-era privacy law is being twisted into a tool for legal "shakedowns" that target legitimate ecommerce brands. …
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Supreme Court Privacy Case Could Expand Liability for Ecommerce Businesses
February 18, 2026
The U.S. Supreme Court has agreed to hear Salazar v. Paramount Global, a case that could significantly reshape how the Video Privacy Protection Act (VPPA) applies to digital businesses. The Court’s decision could determine how far this 1988 law extends in today’s ecommerce ecosystem. For ecommerce business owners, the outcome could determine whether routine website features like product videos, pixels, and analytics tools carry new litigation risk.…
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California’s SB 923: What Expanded Data Deletion Rights Could Mean for Ecommerce
February 3, 2026
California Senator Josh Becker has introduced Senate Bill 923 (SB 923), the Expanding Privacy Rights Act - a proposed update to the state’s privacy framework that would expand consumers’ data deletion rights and add new requirements for how privacy requests by consumers are submitted. While SB 923 is not yet law, it has already attracted attention because it is sponsored by the California Privacy Protection Agency (CPPA) and could receive serious consideration as the legislative process moves forward.…
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