Personalization vs. Regulation: How Pennsylvania HB 1942 Could Break Your Retention Marketing Strategy
January 30, 2026
As the 2026 legislative season intensifies, Pennsylvania has become a battleground for the future of digital retail. While the Ecommerce Innovation Alliance (EIA) shares the goal of ensuring a fair and transparent marketplace, a new proposal in Harrisburg—House Bill 1942, also known as the “Surveillance Pricing Act”—threatens to fundamentally disrupt the very tools that allow small and medium-sized ecommerce businesses to compete and thrive.…
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Standing Up for Small Business: EIA Fights to End Abusive Email Litigation in Washington State
January 14, 2026
Today, the EIA joined the Washington Retail Association (WRA) and business leaders from across the state to advocate for an end of frivolous email litigation under Washington’s Commercial Electronic Mail Act (CEMA). In a hearing before the House Consumer Protection and Business Committee, EIA President & CEO David Carter delivered crucial testimony in support of HB 2274, a bipartisan bill that EIA helped WRA craft in order to fix a quickly escalating litigation crisis impacting ecommerce businesses nationwide.…
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2025 Year in Review: The Top 10 Policy Battles That Defined EIA
January 5, 2026
If 2024 was the year of "wait and see," 2025 was the year of the full court press. From the halls of the Texas Capitol to the U.S. Court of International Trade, the regulatory landscape for ecommerce shifted significantly this year. We saw a surge in "mini-TCPA" laws, a foundational rewrite of global trade policy, and a new frontier of privacy mandates. But 2025 wasn't just about threats—it was about wins.…
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District Courts Are Split in Grappling Over Whether “Telephone Call” Means “Text Message” Under TCPA’s Private Right of Action for DNC Violations
December 22, 2025
The Supreme Court’s opinion in McLaughlin v. McKesson has ushered in a new era for TCPA litigation, and opened doors to challenges that defendants were precluded from making prior to the Supreme Court’s decision. The most recent litigation battleground McLaughlin has opened is the question of whether the words “telephone call” used in 47 U.S.C. § 227(c)(5) means “text message”. …
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Update: Texas Secretary of State Fulfills Commitment to Seek Formal Attorney General Opinion as Part of EIA’s Settlement With Texas
December 19, 2025
Last month, we shared the exciting news that the Ecommerce Innovation Alliance (EIA), alongside Postscript and Flux Footwear, secured a landmark settlement with the State of Texas regarding Senate Bill 140 (SB 140). This agreement was a massive win for the ecommerce industry, confirming that businesses sending text messages with prior affirmative consent are not "telemarketers" under Texas law.…
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Common Sense Compliance: Why EIA is Fighting to Fix the FCC’s Consent Revocation Rules
David Carter
January 5, 2026
Today, the EIA filed critical comments with the Federal Communications Commission (FCC) in response to the Ninth Further Notice of Proposed Rulemaking. As part of the Commission's ambitious "Delete, Delete, Delete" initiative—which seeks to excise obsolete and harmful regulations—we are seizing this opportunity to advocate for a modernization of the Telephone Consumer Protection Act (TCPA).…
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