Supreme Court Privacy Case Could Expand Liability for Ecommerce Businesses
February 18, 2026
The U.S. Supreme Court has agreed to hear Salazar v. Paramount Global, a case that could significantly reshape how the Video Privacy Protection Act (VPPA) applies to digital businesses. The Court’s decision could determine how far this 1988 law extends in today’s ecommerce ecosystem. For ecommerce business owners, the outcome could determine whether routine website features like product videos, pixels, and analytics tools carry new litigation risk.…
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Major Progress: Washington House Committee Advances Substitute Bill to Curb Abusive CEMA Litigation
February 6, 2026
In January, we reported on our efforts with the Washington Retail Association and Benesch Law to bring common sense reform to Washington’s Commercial Electronic Mail Act (CEMA) — a 1998 law originally designed to combat dial-up era spam that has been weaponized into a litigation bonanza against retailers engaged in ordinary email marketing. This week, we’re pleased to share a significant step forward: the House Committee on Consumer Protection & Business has reported out a substitute version of House Bill 2274, moving the bill closer to a full floor vote.…
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California’s SB 923: What Expanded Data Deletion Rights Could Mean for Ecommerce
February 3, 2026
California Senator Josh Becker has introduced Senate Bill 923 (SB 923), the Expanding Privacy Rights Act - a proposed update to the state’s privacy framework that would expand consumers’ data deletion rights and add new requirements for how privacy requests by consumers are submitted. While SB 923 is not yet law, it has already attracted attention because it is sponsored by the California Privacy Protection Agency (CPPA) and could receive serious consideration as the legislative process moves forward.…
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The Fight Continues: Michigan Senate Passes SB 351 Despite Significant Risks to Ecommerce
January 31, 2026
For months, we have been on the ground in Lansing, meeting with legislators and sounding the alarm regarding Michigan Senate Bill 351. Despite this effort, yesterday, the Michigan Senate passed SB 351 with unanimous, bipartisan support. While the bill is framed as a crackdown on deceptive robocalls and phone scams—a goal we all share—the reality of the legislation remains deeply problematic for legitimate ecommerce businesses.…
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Standing Up for Small Business: EIA Fights to End Abusive Email Litigation in Washington State
January 14, 2026
Today, the EIA joined the Washington Retail Association (WRA) and business leaders from across the state to advocate for an end of frivolous email litigation under Washington’s Commercial Electronic Mail Act (CEMA). In a hearing before the House Consumer Protection and Business Committee, EIA President & CEO David Carter delivered crucial testimony in support of HB 2274, a bipartisan bill that EIA helped WRA craft in order to fix a quickly escalating litigation crisis impacting ecommerce businesses nationwide.…
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Common Sense Compliance: Why EIA is Fighting to Fix the FCC’s Consent Revocation Rules
David Carter
January 5, 2026
Today, the EIA filed critical comments with the Federal Communications Commission (FCC) in response to the Ninth Further Notice of Proposed Rulemaking. As part of the Commission's ambitious "Delete, Delete, Delete" initiative—which seeks to excise obsolete and harmful regulations—we are seizing this opportunity to advocate for a modernization of the Telephone Consumer Protection Act (TCPA).…
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