2025 Year in Review: The Top 10 Policy Battles That Defined EIA
January 5, 2026
If 2024 was the year of "wait and see," 2025 was the year of the full court press. From the halls of the Texas Capitol to the U.S. Court of International Trade, the regulatory landscape for ecommerce shifted significantly this year. We saw a surge in "mini-TCPA" laws, a foundational rewrite of global trade policy, and a new frontier of privacy mandates. But 2025 wasn't just about threats—it was about wins.…
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District Courts Are Split in Grappling Over Whether “Telephone Call” Means “Text Message” Under TCPA’s Private Right of Action for DNC Violations
December 22, 2025
The Supreme Court’s opinion in McLaughlin v. McKesson has ushered in a new era for TCPA litigation, and opened doors to challenges that defendants were precluded from making prior to the Supreme Court’s decision. The most recent litigation battleground McLaughlin has opened is the question of whether the words “telephone call” used in 47 U.S.C. § 227(c)(5) means “text message”. …
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Update: Texas Secretary of State Fulfills Commitment to Seek Formal Attorney General Opinion as Part of EIA’s Settlement With Texas
December 19, 2025
Last month, we shared the exciting news that the Ecommerce Innovation Alliance (EIA), alongside Postscript and Flux Footwear, secured a landmark settlement with the State of Texas regarding Senate Bill 140 (SB 140). This agreement was a massive win for the ecommerce industry, confirming that businesses sending text messages with prior affirmative consent are not "telemarketers" under Texas law.…
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State Attorneys General Target Major Telecom Infrastructure Providers For Delivering Illegal Robocalls
December 8, 2025
On December 3rd, the Anti-Robocall Multistate Litigation Task Force, a bipartisan coalition of 51 Attorneys General, announced the launch of "Phase 2" of Operation Robocall Roundup. Moving beyond the smaller "gateway" providers targeted in previous actions, this new phase focuses on four of the largest voice service providers in the United States: Inteliquent (a Sinch company), Bandwidth Inc., Lumen Technologies, and Peerless Network (an Infobip company).…
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Legislative Alert: Michigan Senate Bill 351 Advances, Ignoring Industry Warnings
December 4, 2025
The EIA is issuing an urgent legislative update regarding Michigan Senate Bill 351, a "Mini-TCPA" bill that was reported out of the Senate Committee on Finance, Insurance, and Consumer Protection on December 3, 2025. While the stated goal of the bill is to curb illegal robocalls—a goal the EIA and its members fully support—the current text of SB 351 represents a significant threat to legitimate ecommerce businesses in Michigan and beyond, while doing little to stop actual scammers.…
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EIA Updates the FCC: Quiet Hours Litigation Crisis Reaches One-Year Mark
Ecommerce Innovation Alliance
November 25, 2025
On November 20, 2025, the EIA made a filing with the Federal Communications Commission (FCC) to deliver updated data and an urgent message: the wave of frivolous “quiet hours” lawsuits targeting legitimate ecommerce businesses has reached a crisis point, and immediate Commission action is essential.…
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