California CPPA board meeting on AI privacy

California Privacy Board Poised to Drop Proposal to Regulate Use of AI for Targeted Advertising

Ecommerce Innovation Alliance

April 11, 2025

The California Privacy Protection Agency held a board meeting on April 4, 2025, where a central point of discussion during the occasionally contentious five hour meeting revolved around the proposed regulations concerning the use of AI, referred to as automated decision-making technology (ADMT), in the context of targeted advertising. As advocates for a thriving ecommerce ecosystem and the responsible use of technology, the EIA has closely monitored these developments. …

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