California ‘Was/Now’ Pricing: Why Class Actions Are Spiking and How to Reduce Risk
February 20, 2026
California’s comparison pricing rules are not new. What is new is the accelerating wave of class action lawsuits targeting ecommerce brands over routine “Was/Now” and reference pricing practices. Over the past year, plaintiffs’ firms have significantly increased filings alleging that advertised “original” prices were not bona fide prevailing prices. These cases are increasingly directed at online retailers whose pricing histories are easy to track, archive, and analyze. …
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Personalization vs. Regulation: How Pennsylvania HB 1942 Could Break Your Retention Marketing Strategy
January 30, 2026
As the 2026 legislative season intensifies, Pennsylvania has become a battleground for the future of digital retail. While the Ecommerce Innovation Alliance (EIA) shares the goal of ensuring a fair and transparent marketplace, a new proposal in Harrisburg—House Bill 1942, also known as the “Surveillance Pricing Act”—threatens to fundamentally disrupt the very tools that allow small and medium-sized ecommerce businesses to compete and thrive.…
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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood
May 14, 2026