Update: FCC Adopts Exclusive Opt-Out Rule, a Major Step Against “Opt-Out Evader” Litigation
October 1, 2026
At its September 30th Open Meeting, the Federal Communications Commission adopted the TCPA consent revocation reforms we previewed in our September 11 post, "FCC Set to Adopt TCPA Revocation Reforms Championed by EIA at Its September 30 Open Meeting", including a change EIA has long pushed for: businesses can now designate an exclusive method for consumers to opt out. All three current Commissioners voted for the Report and Order and Further Notice of Proposed Rulemaking (FCC 26-67, CG Docket No. 02-278). …
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20,000 Small Businesses, One Message to the FTC: Your Pricing Proposal Could Cost Consumers Their Favorite Deals
September 25, 2026
EIA files comments on the FTC’s Proposed Enforcement Policy Statement on Personalized Pricing, with a clear ask: target hidden premiums, not the welcome offers, loyalty rewards, and coupon codes consumers love. Today the EIA filed formal comments with the Federal Trade Commission on its Proposed Enforcement Policy Statement Regarding Personalized Pricing (Docket No. FTC-2026-1057). You can read our full comments. …
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FCC Set to Adopt TCPA Revocation Reforms Championed by EIA at Its September 30 Open Meeting
September 11, 2026
The FCC has announced that it will vote at its September 30, 2026 open meeting to adopt a Report and Order and Further Notice of Proposed Rulemaking that would modernize the TCPA’s consent revocation rules — and the draft order, circulated publicly on September 9, cites the Ecommerce Innovation Alliance’s comments in support of two of its most consequential reforms. For EIA members, this is a significant win. …
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The FTC’s Proposed Personalized Pricing Policy Isn’t Just About “Surveillance Pricing” — Could It Reach Your Discounts, Too?
August 27, 2026
On August 19, the FTC released a proposed Enforcement Policy Statement Regarding Personalized Pricing and opened it for public comment. Submissions are due September 18. The headlines will focus on the FTC's stated concern: companies using troves of consumer data to charge individual shoppers higher prices based on estimates of what they're willing to pay. But EIA's initial read of the proposal suggests that ecommerce brands should be paying attention for a different reason.…
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Layoffs Hit PLG Damages Attorneys, the Firm Behind a Recent Surge of Quiet-Hours Litigation
June 23, 2026
The firm behind the new quiet-hours filing campaign we have been tracking has gone through a round of layoffs across both its California and Florida operations according to Faythe Gutierrez, the attorney whose California filings first put the firm on our radar. Ms. Gutierrez confirmed to EIA that she was part of the layoffs.…
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The Record Is In: What Commenters Told the FTC About Personalized Pricing
Ecommerce Innovation Alliance
October 2, 2026
Last week we told you that the Ecommerce Innovation Alliance had filed comments opposing the FTC's Proposed Enforcement Policy Statement on personalized pricing as drafted. Our comment is now live on the public docket, and you can read it here. We were far from alone. With the comment period closed, the shape of the public record is now clear. We have read the filings so you don't have to, and the story they tell is striking: from the largest retailers in America to a boutique in Salt Lake City, commenters converged on the same message we delivered on behalf of our 20,000 members. …
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