EIA Investigates: What Exclusive Data from Texas Reveals About the SB 140 Scramble
November 4, 2025
In the final weeks of August 2025, a wave of urgent notifications swept through the ecommerce industry. Technology platforms issued stark warnings to their clients. A new Texas law, Senate Bill 140 (SB 140), was set to take effect on September 1, 2025. This legislation, they cautioned, could reclassify routine, consent-based marketing text messages as "telephone solicitations," subjecting thousands of businesses to a regulatory regime designed decades ago for boiler-room telemarketers. …
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Pennsylvania Senate Unanimously Amends SB 992, Averting Adoption of Failed 1:1 Rule
October 29, 2025
The Pennsylvania Senate on October 28th, voted unanimously to approve a critical amendment to Senate Bill 992 (SB 992). The amendment, A01964, sponsored by Senator Michele Brooks, removes a problematic "one-to-one" consent provision that mirrored a defunct Federal Communications Commission (FCC) rule recently invalidated by a federal appellate court. The decisive 50-0 vote signals a strong bipartisan consensus against anchoring state law to a failed and legally unsound federal experiment.…
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A Flawed Blueprint: Why Michigan’s SB 351 Repeats Past Mistakes and Ignores Proven Solutions
October 23, 2025
Yesterday, before the Michigan Senate Finance and Consumer Protection Committee, a critical debate unfolded regarding Senate Bill 351, a legislative package aimed at combating the scourge of illegal robocalls and fraudulent text messages. The bill’s sponsor, Committee Chair Mary Cavanagh, and its supporters from the Attorney General’s office rightly identified a problem that plagues every Michigander. On this point, there is universal agreement. The goal of protecting consumers from harassment and fraud is a shared one, a sentiment echoed by all who testified.…
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Pattern of Missed Court Deadlines and Show-Cause Orders Mounts in Gerald Lane’s “Quiet Hours” Litigation Campaign
September 30, 2025
The Ecommerce Innovation Alliance (EIA) is calling attention to a recent court order regarding sanctions in a “quiet hours” case being litigated by attorney Gerald D. Lane, Jr., the attorney who has pursued more than 350 “quiet hour” cases targeting ecommerce brands nationwide.…
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BREAKING: Texas AG Tells Court That EIA Members and Postscript Are Exempt from SB 140
September 29, 2025
The EIA, on behalf of its members, together with Postscript and Flux Footwear, filed a Motion for Preliminary Injunction seeking to immediately halt enforcement of Texas SB 140. On Friday, Sept 26th, the State of TX through AG Paxton’s office, filed a detailed Response. The State’s primary argument is that the law does not actually regulate text messages sent by EIA members, Postscript and Flux Footwear because they are sent with a consumer’s prior consent. Texas asserts that the Plaintiffs do not need an injunction because SB 140 does not “proscribe[ ] their conduct.”…
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Pennsylvania Senate Bill 992 and Its Potential Impact on Ecommerce Telemarketing
September 12, 2025
The EIA is closely monitoring Pennsylvania Senate Bill 992, a bipartisan bill introduced on September 5th, which recently passed the Senate Consumer Protection & Professional Licensure committee with a 14-0 vote and is currently pending action on the Senate Floor. SB 992 aims to update and expand the law to further define registration requirements, unlawful acts, and prohibitions related to telemarketing screening products. Notably, it expands the existing law to address ringless voicemail and text messages sent to residential, business, or wireless telephone subscribers within Pennsylvania. …
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