Not All Website Users Are Equal: What “Cobbs v. PetMed Express” Means for Ecommerce
August 24, 2026
A federal court in Florida has dismissed a closely watched privacy lawsuit involving website tracking technology after concluding that the named plaintiffs could not demonstrate the concrete privacy injury required to pursue their claims in federal court. In a July 31st order denying class certification and dismissing the amended complaint, the U.S. District Court for the Southern District of Florida found that neither remaining named plaintiff in Cobbs v. PetMed Express, Inc. had Article III standing. The court dismissed the amended complaint without prejudice for lack of jurisdiction.…
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Federal Judge Rejects CIPA Pixel Lawsuit Lacking Evidence of Genuine Privacy Harm
July 9, 2026
For the past several years, ecommerce businesses have faced an onslaught of lawsuits targeting the routine use of website analytics and advertising technologies. Plaintiffs' attorneys have increasingly relied on the California Invasion of Privacy Act (CIPA) to argue that common website tracking tools constitute unlawful surveillance, even when they collect only standard browsing information. Many of these lawsuits have followed a familiar pattern: broad allegations, little evidence of actual harm, and significant pressure on businesses to settle rather than endure expensive litigation.…
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A Major Step Forward: SB 690 Advances Out of Committee to Curb CIPA Shakedowns
July 6, 2026
We have important news to share in the fight against abusive California Invasion of Privacy Act (CIPA) litigation. On July 1, the California Assembly Committee on Privacy and Consumer Protection heard testimony on Senate Bill 690 (SB 690) and, after adopting a set of amendments authored by the bill's sponsor, voted unanimously to advance it. The amended version was re-referred to the Assembly Committee on Appropriations.…
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65 TCPA Lawsuits, One Destroyed Computer, and a Federal Judge Who Had Enough
April 13, 2026
A Missouri federal court's devastating 26-page sanctions order in Human v. Fisher Investments offers a rare, detailed look at the predatory litigation model that has become a growing threat to legitimate businesses — including ecommerce merchants. Last week, Judge Matthew T. Schelp of the U.S. District Court for the Eastern District of Missouri issued one of the most striking TCPA sanctions orders in recent memory…
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United Against CIPA Shakedowns: EIA Continues Advocacy in Support of California SB 690
March 20, 2026
At the Ecommerce Innovation Alliance (EIA), we believe that business owners should be able to use standard, modern technology to serve their customers without living in fear of predatory lawsuits. Unfortunately, in California, a 1960s-era privacy law is being twisted into a tool for legal "shakedowns" that target legitimate ecommerce brands. …
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Federal Court Gives a TCPA Troll a Taste of His Own Medicine: Specialty Medical Inc. v. Mark Dobronski
March 2, 2026
Two powerful TCPA decisions in three days is not a coincidence you get to write about very often. Just 48 hours after a federal magistrate judge in California denied Jamee Desouza's attempt to scrub her employer's name from the record in Desouza v. Ralph Lauren, a federal judge in Michigan issued an opinion that is, if anything, even more consequential for ecommerce brands tired of playing defense against professional plaintiffs. …
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