A Tale of Two Circuits: How Conflicting Rulings on Customer Location Data Will Shape the Future of Telemarketing Compliance

A Tale of Two Circuits: How Conflicting Rulings on Customer Location Data Will Shape the Future of Telemarketing Compliance

Ecommerce Innovation Alliance

August 19, 2025

The telecommunications industry is currently navigating a complex legal landscape, with recent decisions from two different U.S. Courts of Appeals reaching conflicting decisions on critical questions surrounding customer data privacy, agency enforcement powers, and fundamental constitutional rights. The U.S. Court of Appeals for the District of Columbia Circuit has upheld a significant FCC forfeiture order regarding sharing location-based data against Sprint and T-Mobile, while the Fifth Circuit earlier vacated a similar order against AT&T. …

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EIA Files Comments over Proposed Changes to the New Jersey Data Protection Act that Could Impact Ecommerce Brands Nationwide

EIA Files Comments over Proposed Changes to the New Jersey Data Protection Act that Could Impact Ecommerce Brands Nationwide

Ecommerce Innovation Alliance

August 4, 2025

The EIA has submitted our comprehensive comments on proposed New Jersey privacy rules. As we highlighted previously, the proposed new privacy regulations, released on June 2, 2025, appear to go "significantly beyond" the existing NJDPA and introduce requirements that diverge substantially from other comprehensive state privacy laws. Our comments emphasize that these proposed rules raise significant concerns for ecommerce brands nationwide, particularly for smaller businesses operating across state lines.…

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Senate Bill 332, New Jersey Data Protection Act (NJDPA)

Why New Jersey’s New Privacy Rules Should Worry Ecommerce Brands Nationwide

Ecommerce Innovation Alliance

July 25, 2025

EIA is issuing an alert about significant new privacy regulations proposed by New Jersey that could impact ecommerce businesses across the US. On June 2nd the New Jersey Office of Consumer Protection released new proposed privacy and compliance regulations that go significantly beyond the existing New Jersey Data Privacy Act (NJDPA) that is already in effect. These compliance regulations, if adopted, will apply to every business that operates in OR targets New Jersey residents.…

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California SB 690 Passes Senate with Strong Bipartisan Support image of wiretapping

California SB 690 Passes Senate with Strong Bipartisan Support

Ecommerce Innovation Alliance

June 4, 2025

We're pleased to report a significant development regarding California SB 690, a bill addressing the surge of lawsuits impacting online businesses under the California Invasion of Privacy Act (CIPA). On June 3, 2025, California Senate Bill 690, authored by Senator Caballero, successfully passed the Senate Floor with an overwhelming 35-0 vote. This crucial step moves the bill, which EIA has supported, forward in the legislative process.…

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California SB 690 Advances Following Senate Public Safety Committee Hearing - EIA Continues Advocacy for Ecommerce Businesses

California SB 690 Advances Following Senate Public Safety Committee Hearing – EIA Continues Advocacy for Ecommerce Businesses

Ecommerce Innovation Alliance

April 30, 2025

We are pleased to report that California SB 690 received a favorable unanimous vote during a California Senate Public Safety Committee hearing held on April 29th.  The hearing represented a vital step in advancing SB 690. The EIA was present, represented by a member company, voicing strong support for the bill. The committee heard testimony from both supporters and opponents, underscoring the significance and complexity of this issue for California businesses and consumers.…

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Forfeiture Orders, Court Battles, and the Complexities of Real-Time Location Data in Fifth Circuit's Landmark Ruling in AT&T, Inc. v. FCC

Forfeiture Orders, Court Battles, and the Complexities of Real-Time Location Data

David Carter

April 30, 2025

A recent decision by the United States Court of Appeals for the Fifth Circuit, vacating a significant $57 million forfeiture order against AT&T, has sent ripples through the telecommunications industry and drawn responses from the FCC in other ongoing court cases. This ruling, and the subsequent reactions, highlight critical questions about agency enforcement powers, constitutional rights, and the practical challenges businesses face complying with location-based regulations in an era of heightened data privacy.…

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