California SB 690 Passes Senate with Strong Bipartisan Support
June 4, 2025
We're pleased to report a significant development regarding California SB 690, a bill addressing the surge of lawsuits impacting online businesses under the California Invasion of Privacy Act (CIPA). On June 3, 2025, California Senate Bill 690, authored by Senator Caballero, successfully passed the Senate Floor with an overwhelming 35-0 vote. This crucial step moves the bill, which EIA has supported, forward in the legislative process.…
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California SB 690 Advances Following Senate Public Safety Committee Hearing – EIA Continues Advocacy for Ecommerce Businesses
April 30, 2025
We are pleased to report that California SB 690 received a favorable unanimous vote during a California Senate Public Safety Committee hearing held on April 29th. The hearing represented a vital step in advancing SB 690. The EIA was present, represented by a member company, voicing strong support for the bill. The committee heard testimony from both supporters and opponents, underscoring the significance and complexity of this issue for California businesses and consumers.…
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Forfeiture Orders, Court Battles, and the Complexities of Real-Time Location Data
April 30, 2025
A recent decision by the United States Court of Appeals for the Fifth Circuit, vacating a significant $57 million forfeiture order against AT&T, has sent ripples through the telecommunications industry and drawn responses from the FCC in other ongoing court cases. This ruling, and the subsequent reactions, highlight critical questions about agency enforcement powers, constitutional rights, and the practical challenges businesses face complying with location-based regulations in an era of heightened data privacy.…
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Key Ruling in Briskin v. Shopify Signals Evolving Landscape for Ecommerce Innovation
April 25, 2025
The EIA is closely monitoring recent legal developments that shape the future of our dynamic industry. A significant ruling has emerged from the Ninth Circuit Court of Appeals in the case of Brandon Briskin v. Shopify, Inc., offering important insights into the application of personal jurisdiction in the context of online commerce. This landmark decision reverses the district court’s dismissal of a case brought against Shopify for alleged privacy-related torts.…
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Addressing the CIPA Challenge: California SB 690 Would Provide Needed Relief for Ecommerce Businesses
April 24, 2025
The Ecommerce Innovation Alliance (EIA) wants to bring to your attention a critical legislative effort underway in California that directly impacts the future of our small and mid-sized ecommerce members: Senate Bill 690 (SB 690). The EIA is a dedicated advocate for creating a predictable and fair legal environment for the ecommerce industry, and SB 690 is a prime example of our work in action.…
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California Privacy Board Poised to Drop Proposal to Regulate Use of AI for Targeted Advertising
April 11, 2025
The California Privacy Protection Agency held a board meeting on April 4, 2025, where a central point of discussion during the occasionally contentious five hour meeting revolved around the proposed regulations concerning the use of AI, referred to as automated decision-making technology (ADMT), in the context of targeted advertising. As advocates for a thriving ecommerce ecosystem and the responsible use of technology, the EIA has closely monitored these developments. …
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