that Repeats Past Mistakes and Ignores Proven Solutions

A Flawed Blueprint: Why Michigan’s SB 351 Repeats Past Mistakes and Ignores Proven Solutions

Ecommerce Innovation Alliance

October 23, 2025

Yesterday, before the Michigan Senate Finance and Consumer Protection Committee, a critical debate unfolded regarding Senate Bill 351, a legislative package aimed at combating the scourge of illegal robocalls and fraudulent text messages. The bill’s sponsor, Committee Chair Mary Cavanagh, and its supporters from the Attorney General’s office rightly identified a problem that plagues every Michigander. On this point, there is universal agreement. The goal of protecting consumers from harassment and fraud is a shared one, a sentiment echoed by all who testified.…

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Pattern of Missed Court Deadlines and Show-Cause Orders Mounts in Gerald Lane’s “Quiet Hours” Litigation Campaign

Ecommerce Innovation Alliance

September 30, 2025

The Ecommerce Innovation Alliance (EIA) is calling attention to a recent court order regarding sanctions in a “quiet hours” case being litigated by attorney Gerald D. Lane, Jr., the attorney who has pursued more than 350 “quiet hour” cases targeting ecommerce brands nationwide.…

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BREAKING: Texas AG Tells Court That EIA Members and Postscript Are Exempt from SB 140

BREAKING: Texas AG Tells Court That EIA Members and Postscript Are Exempt from SB 140

Ecommerce Innovation Alliance

September 29, 2025

The EIA, on behalf of its members, together with Postscript and Flux Footwear, filed a Motion for Preliminary Injunction seeking to immediately halt enforcement of Texas SB 140. On Friday, Sept 26th, the State of TX through AG Paxton’s office, filed a detailed Response. The State’s primary argument is that the law does not actually regulate text messages sent by EIA members, Postscript and Flux Footwear because they are sent with a consumer’s prior consent. Texas asserts that the Plaintiffs do not need an injunction because SB 140 does not “proscribe[ ] their conduct.”…

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Pennsylvania Senate Bill 992 and Its Potential Impact on Ecommerce Telemarketing

Pennsylvania Senate Bill 992 and Its Potential Impact on Ecommerce Telemarketing

Ecommerce Innovation Alliance

September 12, 2025

The EIA is closely monitoring Pennsylvania Senate Bill 992, a bipartisan bill introduced on September 5th, which recently passed the Senate Consumer Protection & Professional Licensure committee with a 14-0 vote and is currently pending action on the Senate Floor. SB 992 aims to update and expand the law to further define registration requirements, unlawful acts, and prohibitions related to telemarketing screening products. Notably, it expands the existing law to address ringless voicemail and text messages sent to residential, business, or wireless telephone subscribers within Pennsylvania.  …

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EIA Files Motion for Preliminary Injunction Against Texas Senate Bill 140

EIA Files Motion for Preliminary Injunction Against Texas Senate Bill 140

Ecommerce Innovation Alliance

September 8, 2025

The EIA today announced the filing of a Motion for Preliminary Injunction in its lawsuit challenging Texas Senate Bill 140 (SB140). This action, filed in the U.S. District Court for the Western District of Texas, seeks to immediately halt the enforcement of SB 140 against the EIA, its co-plaintiffs Flux Footwear, LLC, Postscript and all EIA members.…

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Ecommerce Innovation Alliance Files Lawsuit To Block Texas Senate Bill 140

Ecommerce Innovation Alliance Files Lawsuit To Block Texas Senate Bill 140

Ecommerce Innovation Alliance

September 2, 2025

The EIA announced today that it has filed a "Complaint For Declaratory And Injunctive Relief" in the U.S. District Court for the Western District of Texas. The lawsuit seeks to prevent the enforcement of Texas Senate Bill 140 that made significant changes to the Texas Business & Commerce Code. Most notably, expanding the definition of "telephone solicitation" to include text messages. This change subjects ecommerce businesses that send text messages to individuals, even those who have consented, to burdensome registration, reporting, and disclosure requirements.…

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