Washington’s CEMA Reform Signed Into Law: But Litigation Risk Isn’t Going Away
March 25, 2026
Washington State has officially enacted long-awaited reforms to its Commercial Electronic Mail Act (CEMA), marking a significant milestone for ecommerce businesses navigating increasing legal risk tied to email marketing practices. Earlier this week, HB 2274 was signed into law by Washington State Governor Bob Ferguson, finalizing a legislative effort aimed at stabilizing how CEMA is applied in today’s digital economy. …
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One AI Framework or Fifty? Why Federal Policy Could Define the Future of Artificial Intelligence Compliance for Ecommerce
March 24, 2026
Artificial intelligence (AI) is already deeply embedded across e-commerce operations from personalization and product recommendations to marketing, customer service, and fraud prevention. Over the past week, federal policymakers took two steps that could signal a shift in how the United States is approaching artificial intelligence (AI) regulation. But while momentum is clearly building, the path forward remains far from settled.…
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United Against CIPA Shakedowns: EIA Continues Advocacy in Support of California SB 690
March 20, 2026
At the Ecommerce Innovation Alliance (EIA), we believe that business owners should be able to use standard, modern technology to serve their customers without living in fear of predatory lawsuits. Unfortunately, in California, a 1960s-era privacy law is being twisted into a tool for legal "shakedowns" that target legitimate ecommerce brands. …
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Washington State Passes CEMA Stabilization Bill as Broader Reform Awaits Future Session
March 11, 2026
Washington State lawmakers have taken an important step toward addressing a growing legal threat to ecommerce businesses and brands. HB 2274 is legislation aimed at stabilizing Washington’s Commercial Electronic Mail Act (CEMA) passed the Washington State Senate on March 6th with strong bipartisan support in a 43–5 vote. The bill now heads to Governor Bob Ferguson for signature.…
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Court Orders Tariff Refunds After SCOTUS IEEPA Ruling But Delays Expected
March 10, 2026
In February, the U.S. Supreme Court delivered a landmark decision that reshaped the legal landscape for tariffs imposed under the International Emergency Economic Powers Act (IEEPA). The Court ruled that IEEPA cannot be used as authority to impose tariffs, invalidating a key legal basis for certain trade measures. Since that decision, the focus has shifted from whether the tariffs were lawful to what happens next—particularly whether businesses will receive refunds for tariffs they already paid.…
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The AI Patchwork Problem: How State-by-State AI Laws Could Complicate Ecommerce
March 9, 2026
Artificial intelligence is quickly becoming a core technology for e-commerce. From customer service chatbots and marketing automation to fraud detection and inventory forecasting, AI tools are now embedded in many of the systems online businesses rely on to compete and grow. But as AI adoption accelerates, policymakers are facing a key question: who should regulate it?…
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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood
May 14, 2026