Senate Advances Counterfeit Notification Act as Fake Goods Continue to Threaten Ecommerce Brands
August 27, 2026
Just months after the House advanced bipartisan legislation aimed at strengthening the fight against counterfeit imports, the U.S. Senate has followed suit—adding momentum to an effort that could give ecommerce businesses and other intellectual property rights holders better tools to identify and stop fake goods before they reach consumers.…
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“The Number Was Set for an Audience of One”: Inside the Senate’s Surveillance Pricing Hearing
August 25, 2026
Chairing the Judiciary Subcommittee on Crime and Counterterrorism, Senator Josh Hawley (R-MO) kicked off his questioning of witnesses during the Subcommittee’s August 4 hearing on AI surveillance pricing with a poster of an exchange from X: a traveler trying to book a flight to a funeral watched as the fare he was being offered for a flight jump by $230 in a single day. JetBlue's corporate social media account helpfully replied — advising him to clear his cache and cookies, or use an incognito window. …
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The FTC’s Proposed Personalized Pricing Policy Isn’t Just About “Surveillance Pricing” — Could It Reach Your Discounts, Too?
Ecommerce Innovation Alliance
August 27, 2026
On August 19, the FTC released a proposed Enforcement Policy Statement Regarding Personalized Pricing and opened it for public comment. Submissions are due September 18. The headlines will focus on the FTC's stated concern: companies using troves of consumer data to charge individual shoppers higher prices based on estimates of what they're willing to pay. But EIA's initial read of the proposal suggests that ecommerce brands should be paying attention for a different reason.…
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