Colorado’s New HB 26-1210 “Surveillance Pricing” Vetoed by Gov Polis

Colorado Governor Vetoes Surveillance Pricing Bill, Preserving Personalized Discounts for Now

Ecommerce Innovation Alliance

June 11, 2026

Colorado’s proposed surveillance pricing bill will not become law this year after Governor Jared Polis vetoed HB 26-1210, a closely watched proposal that would have restricted the use of personal data in individualized pricing and wage-setting decisions. For ecommerce businesses, the veto is an important development—and a significant win for businesses that rely on personalization, loyalty programs, targeted promotions, and other data-driven tools to engage customers and compete online.…

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Federal Court Concludes TCPA Does Not Apply to Text Messages: What the Jones v. Blackstone Decision Means for Your SMS Text Marketing

Seventh Circuit Weighs Whether a Text Message Is Really a “Call” Under the TCPA

Ecommerce Innovation Alliance

June 9, 2026

The U.S. Court of Appeals for the Seventh Circuit heard oral arguments in Steidinger v. Blackstone Medical Services as it prepares to weigh in on the critical debate over whether a text message should be treated as a “telephone call” under the TCPA. For ecommerce businesses that rely on SMS marketing, customer engagement texts, and automated messaging tools, the outcome could have major implications for future TCPA litigation and compliance obligations.…

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Colorado’s New HB 26-1210 “Surveillance Pricing” Bill Could Reshape Ecommerce Personalization Nationwide

Colorado’s New “Surveillance Pricing” Bill Could Reshape Ecommerce Personalization Nationwide

Ecommerce Innovation Alliance

May 26, 2026

Colorado lawmakers have passed HB 26-1210, a first-in-the-nation proposal that would prohibit businesses from using certain forms of “surveillance data” to set individualized prices or wages. The bill was passed on May 8th and now awaits action from Governor Jared Polis, who has not yet indicated whether he will sign or veto the legislation. He has 30 days from the date of passage to sign or veto the legislation.  If he signs the bill, it will take effect in August of this year.…

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Déjà Vu: Court Strikes Down Trump’s Global Tariffs — Then Temporarily Lets Them Continue

Déjà Vu: Court Strikes Down Trump’s Global Tariffs — Then Temporarily Lets Them Continue

Ecommerce Innovation Alliance

May 21, 2026

Another major development in the ongoing legal battle over President Trump’s global tariff authority signals that the uncertainty is far from over. On May 7th, a panel of federal judges on the US Court of International Trade struck down the Trump administration’s 10% global tariffs, ruling the tariffs exceeded the President's authority under Section 122 of the Trade Act of 1974. These 10% global tariffs were put into effect by Trump just hours after the SCOTUS ruled on February 20th that the Trump Administration’s IEEPA-based tariff measures were unlawful. …

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House Passes Bipartisan Counterfeit Notification Act

House Passes Bipartisan Counterfeit Notification Act

Ecommerce Innovation Alliance

May 20, 2026

Counterfeit products have become one of the biggest hidden costs facing ecommerce businesses. From knockoff listings on online marketplaces to fake imports entering the U.S. through increasingly complex supply chains, counterfeiters continue to undercut legitimate brands, damage customer trust, and siphon revenue away from honest businesses. Now, Congress is taking another step toward addressing the problem.…

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Pennsylvania Senate Unanimously Amends SB 992, Averting Adoption of Failed 1:1 Rule

Pennsylvania House Committee Advances Second Round of EIA-Backed Amendments to SB 992

Ecommerce Innovation Alliance

April 28, 2026

Today, the Pennsylvania House Consumer Protection, Technology & Utilities Committee, unanimously adopteda second package of amendments to Senate Bill 992 (SB 992), Amendment A02964, and unanimously voted to advance the bill to the full House for consideration. The amendments — sought and shaped by the EIA — sharpen the bill's definitions, create a needed exemption for businesses that are not engaged in telemarketing, and codify the standard list of opt-out keywords that consumers already use every day to stop unwanted text messages.…

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