SB 690 Passes the Legislature: Small Businesses One Step Closer to Relief from Abusive CIPA Lawsuits

SB 690 Passes the Legislature: Small Businesses One Step Closer to Relief from Abusive CIPA Lawsuits

Ecommerce Innovation Alliance

August 29, 2026

August 28, both houses of the California Legislature passed Senate Bill 690, sending the first meaningful CIPA reform in decades to Governor Gavin Newsom's desk. The Assembly took up the bill on the floor and the Senate concurred in the Assembly's amendments the same day, clearing the final legislative hurdles with just days left before the Legislature adjourns on August 31.…

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The FTC’s Proposed Personalized Pricing Policy Isn’t Just About “Surveillance Pricing” — Could It Reach Your Discounts, Too?

Ecommerce Innovation Alliance

August 27, 2026

On August 19, the FTC released a proposed Enforcement Policy Statement Regarding Personalized Pricing and opened it for public comment. Submissions are due September 18. The headlines will focus on the FTC's stated concern: companies using troves of consumer data to charge individual shoppers higher prices based on estimates of what they're willing to pay. But EIA's initial read of the proposal suggests that ecommerce brands should be paying attention for a different reason.…

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Senate Advances Counterfeit Notification Act as Fake Goods Continue to Threaten Ecommerce Brands

Kevin Fisher

August 27, 2026

Just months after the House advanced bipartisan legislation aimed at strengthening the fight against counterfeit imports, the U.S. Senate has followed suit—adding momentum to an effort that could give ecommerce businesses and other intellectual property rights holders better tools to identify and stop fake goods before they reach consumers.…

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Inside the Judiciary Subcommittee on Crime and Counterterrorism hearing on AI surveillance pricing

“The Number Was Set for an Audience of One”: Inside the Senate’s Surveillance Pricing Hearing

Ecommerce Innovation Alliance

August 25, 2026

Chairing the Judiciary Subcommittee on Crime and Counterterrorism, Senator Josh Hawley (R-MO) kicked off his questioning of witnesses during the Subcommittee’s August 4 hearing on AI surveillance pricing with a poster of an exchange from X: a traveler trying to book a flight to a funeral watched as the fare he was being offered for a flight jump by $230 in a single day. JetBlue's corporate social media account helpfully replied — advising him to clear his cache and cookies, or use an incognito window. …

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Cobbs v PetMed dismissed by Florida court

Not All Website Users Are Equal: What “Cobbs v. PetMed Express” Means for Ecommerce

Ecommerce Innovation Alliance

August 24, 2026

A federal court in Florida has dismissed a closely watched privacy lawsuit involving website tracking technology after concluding that the named plaintiffs could not demonstrate the concrete privacy injury required to pursue their claims in federal court. In a July 31st order denying class certification and dismissing the amended complaint, the U.S. District Court for the Southern District of Florida found that neither remaining named plaintiff in Cobbs v. PetMed Express, Inc. had Article III standing. The court dismissed the amended complaint without prejudice for lack of jurisdiction.…

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Déjà Vu: Court Strikes Down Trump’s Global Tariffs — Then Temporarily Lets Them Continue

Trump Administration Rebuilds Tariff Program Under New Legal Authority—But the Court Battles Continue

Ecommerce Innovation Alliance

August 3, 2026

On July 24, 2026, the Trump Administration's temporary Section 122 tariffs expired after reaching their 150-day statutory limit. But rather than allowing those tariffs to lapse, the Administration announced a replacement program one day earlier under Section 301 of the Trade Act of 1974.…

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