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Personalization vs. Regulation: How Pennsylvania HB 1942 Could Break Your Retention Marketing Strategy

Personalization vs. Regulation: How Pennsylvania HB 1942 Could Break Your Retention Marketing Strategy

Ecommerce Innovation Alliance

January 30, 2026

As the 2026 legislative season intensifies, Pennsylvania has become a battleground for the future of digital retail. While the Ecommerce Innovation Alliance (EIA) shares the goal of ensuring a fair and transparent marketplace, a new proposal in Harrisburg—House Bill 1942, also known as the “Surveillance Pricing Act”—threatens to fundamentally disrupt the very tools that allow small and medium-sized ecommerce businesses to compete and thrive.…

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McLaughlin v. McKesson - District Courts Are Split Over Whether “Telephone Call” Means “Text Message”

District Courts Are Split in Grappling Over Whether “Telephone Call” Means “Text Message” Under TCPA’s Private Right of Action for DNC Violations

Artin Betpera

December 22, 2025

The Supreme Court’s opinion in McLaughlin v. McKesson has ushered in a new era for TCPA litigation, and opened doors to challenges that defendants were precluded from making prior to the Supreme Court’s decision.  The most recent litigation battleground McLaughlin has opened is the question of whether the words “telephone call” used in 47 U.S.C. § 227(c)(5) means “text message”. …

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Secretary of State Fulfills Commitment with AG Opinion as Part of EIA’s Settlement With Texas over Senate Bill 140 (SB140 and S.B. 140)

Update: Texas Secretary of State Fulfills Commitment to Seek Formal Attorney General Opinion as Part of EIA’s Settlement With Texas

Ecommerce Innovation Alliance

December 19, 2025

Last month, we shared the exciting news that the Ecommerce Innovation Alliance (EIA), alongside Postscript and Flux Footwear, secured a landmark settlement with the State of Texas regarding Senate Bill 140 (SB 140). This agreement was a massive win for the ecommerce industry, confirming that businesses sending text messages with prior affirmative consent are not "telemarketers" under Texas law.…

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Legislative Alert: Michigan Senate Bill 351 Mini-TCPA Advances, Ignoring Industry Warnings

Legislative Alert: Michigan Senate Bill 351 Advances, Ignoring Industry Warnings

Ecommerce Innovation Alliance

December 4, 2025

The EIA is issuing an urgent legislative update regarding Michigan Senate Bill 351, a "Mini-TCPA" bill that was reported out of the Senate Committee on Finance, Insurance, and Consumer Protection on December 3, 2025. While the stated goal of the bill is to curb illegal robocalls—a goal the EIA and its members fully support—the current text of SB 351 represents a significant threat to legitimate ecommerce businesses in Michigan and beyond, while doing little to stop actual scammers.…

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EIA Postscript and Flux Secure Settlement with Texas AG over Senate Bill SB 140 (SB140 and S.B. 140)

EIA, Postscript, and Flux Secure Settlement with Texas

Ecommerce Innovation Alliance

November 6, 2025

The EIA announces a successful settlement with the State of Texas in the litigation challenging the implementation of Texas Senate Bill 140 (SB 140). This outcome is a landmark victory for the entire ecommerce industry. It decisively confirms the legal position that businesses sending text messages only to consumers who have provided prior, affirmative consent are not "telemarketers" under Texas law. Consequently, these legitimate businesses are not subject to the registration requirements of Texas Business and Commerce Code Chapter 302.…

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