California’s DROP Tool Is Now Live and It Changes the Data Landscape

California’s DROP Tool Is Now Live and It Changes the Data Landscape

Ecommerce Innovation Alliance

February 23, 2026

California has launched a first-in-the-nation centralized data deletion privacy tool called the Delete Request and Opt-Out Platform(DROP). Developed by the California Privacy Protection Agency (CPPA), it is an online platform that allows Californians to submit a single request directing registered data brokers to delete their personal information and stop selling it. Starting August 1, 2026, data brokers must delete users data within 90 days of request.…

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California’s SB 923: What Expanded Data Deletion Rights Could Mean for Ecommerce

California’s SB 923: What Expanded Data Deletion Rights Could Mean for Ecommerce

Ecommerce Innovation Alliance

February 3, 2026

California Senator Josh Becker has introduced Senate Bill 923 (SB 923), the Expanding Privacy Rights Act - a proposed update to the state’s privacy framework that would expand consumers’ data deletion rights and add new requirements for how privacy requests by consumers are submitted. While SB 923 is not yet law, it has already attracted attention because it is sponsored by the California Privacy Protection Agency (CPPA) and could receive serious consideration as the legislative process moves forward.…

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FCC to Consider Eliminating Key TCPA Rules at October 28 Meeting

Common Sense Compliance: Why EIA is Fighting to Fix the FCC’s Consent Revocation Rules

David Carter

January 5, 2026

Today, the EIA filed critical comments with the Federal Communications Commission (FCC) in response to the Ninth Further Notice of Proposed Rulemaking. As part of the Commission's ambitious "Delete, Delete, Delete" initiative—which seeks to excise obsolete and harmful regulations—we are seizing this opportunity to advocate for a modernization of the Telephone Consumer Protection Act (TCPA).…

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State Attorneys General Target Major Telecom Infrastructure Providers For Delivering Illegal Robocalls

State Attorneys General Target Major Telecom Infrastructure Providers For Delivering Illegal Robocalls

Ecommerce Innovation Alliance

December 8, 2025

On December 3rd, the Anti-Robocall Multistate Litigation Task Force, a bipartisan coalition of 51 Attorneys General, announced the launch of "Phase 2" of Operation Robocall Roundup. Moving beyond the smaller "gateway" providers targeted in previous actions, this new phase focuses on four of the largest voice service providers in the United States: Inteliquent (a Sinch company), Bandwidth Inc., Lumen Technologies, and Peerless Network (an Infobip company).…

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Reply Comments Underscore Urgent Need for FCC Action to Curb Abusive 'Quiet Hours' Litigation as petitioned by Ecommerce Innovation Alliance

EIA Updates the FCC: Quiet Hours Litigation Crisis Reaches One-Year Mark

Ecommerce Innovation Alliance

November 25, 2025

On November 20, 2025, the EIA made a filing with the Federal Communications Commission (FCC) to deliver updated data and an urgent message: the wave of frivolous “quiet hours” lawsuits targeting legitimate ecommerce businesses has reached a crisis point, and immediate Commission action is essential.…

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CA Governor Newsom Signs California AB 566 California Opt Me Out Act mandating universal browser opt-out preference signals

CA Governor Newsom Signs the California Opt Me Out Act: Mandating Universal Browser Opt-Outs

Ecommerce Innovation Alliance

November 5, 2025

California Governor Gavin Newsom signed the California Opt Me Out Act (AB 566)  into law on October 8, 2025. As we previously reported, the Opt Me Out Act is a first-in-the-nation law requiring web browsers to include a built-in opt-out preference signal that lets consumers automatically tell websites not to sell or share their personal data.…

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