California’s DROP Tool Is Now Live and It Changes the Data Landscape

California Steps Up Data Broker Enforcement Under the CCPA and Delete Act

Ecommerce Innovation Alliance

August 25, 2026

California privacy regulators are sending an increasingly clear message to businesses across the digital advertising and ecommerce ecosystem: data broker compliance is becoming an active enforcement priority. In August, the California Privacy Protection Agency (CalPrivacy) announced two data broker enforcement actions in less than a week. One marked the Agency’s first action against a data broker under both the California Consumer Privacy Act and the Delete Act.…

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US Senator Wyden Calls for Coordinated State Enforcement of Global Privacy Control Signals

US Senator Wyden Calls for Coordinated State Enforcement of Global Privacy Control Signals

Ecommerce Innovation Alliance

August 20, 2026

As more states give consumers the ability to automatically opt out of certain uses of their personal information, Senator Ron Wyden (D-Ore.) is urging state regulators to take a more coordinated approach to enforcing those rights. In an August 3rd letter to attorneys general and privacy regulators in 11 states, Senator Wyden called for clearer guidance and collective enforcement around Global Privacy Control, a technology that allows consumers to communicate an opt-out preference automatically through their browser rather than submitting individual requests to every website they visit.…

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Trade Court upholds the end of De Minimis exception in low-value duty-free shipments valued at $800 or less

Trade Court Upholds the End of De Minimis: What the “Detroit Axle” Ruling Means for Ecommerce

Ecommerce Innovation Alliance

August 14, 2026

On August 13, 2026, the U.S. Court of International Trade handed down a decision that ecommerce importers have been watching closely. In Axle of Dearborn, Inc. d/b/a Detroit Axle v. Department of Commerce, a three-judge panel ruled that the President's rescission of the de minimis exemption was lawful under the International Emergency Economic Powers Act (IEEPA). The court granted summary judgment to the government on the two counts that mattered most to the future of duty-free, low-value shipments.…

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H.R. 1027 Quashing Unwanted and Interruptive Electronic Telecommunications Act (QUIET) Act and Artificial Intelligence (AI) Illegal Robocalls

The AI Disclosure Bill Merchants Should Be Watching: A Look at the QUIET Act Ahead of This Week’s Subcommittee Hearing

Ecommerce Innovation Alliance

July 20, 2026

On Wednesday, July 22nd, the House Energy & Commerce Subcommittee on Communications and Technology will hold a legislative hearing titled "Protecting Communications Networks and Improving Connectivity" in 2123 Rayburn. Chairmen Brett Guthrie (KY-02) and Richard Hudson (NC-09) announced the hearing on July 15, framing it around three goals: protecting Americans from foreign threats like China, cracking down on illegal robocalls and scammers, and expanding broadband access.…

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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood

Layoffs Hit PLG Damages Attorneys, the Firm Behind a Recent Surge of Quiet-Hours Litigation

Ecommerce Innovation Alliance

June 23, 2026

The firm behind the new quiet-hours filing campaign we have been tracking has gone through a round of layoffs across both its California and Florida operations according to Faythe Gutierrez, the attorney whose California filings first put the firm on our radar.  Ms. Gutierrez confirmed to EIA that she was part of the layoffs.…

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North Carolina Senate Fixes a Last-Minute Robocall Amendment to HB 936 That Could Have Banned AI Calls and Texts — Even With Consumer Consent

NC Senate Fixes a Last-Minute Robocall Amendment to HB 936 That Could Have Banned AI Calls and Texts — Even With Consumer Consent

Ecommerce Innovation Alliance

June 18, 2026

When the North Carolina House sent House Bill 936, “Robocall Solicitation Modifications,” to the Senate last year, it did so unanimously — 110-0. The bill that left the House was a measured update to the state’s telephone solicitation laws, and the House had already worked with EIA and other business groups to adopt an amendment removing the problematic one-to-one consent requirement we wrote about previously. It looked like a clean story.…

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