Unanimous Committee Vote Propels Strengthened Foreign Robocall Elimination Act to Senate Floor
October 23, 2025
In a rare but powerful display of bipartisan consensus, the Senate Committee on Commerce, Science, and Transportation on October 21, 2025, unanimously voted to advance the Foreign Robocall Elimination Act (S. 2666). This decisive action, which followed a thorough markup session, clears the amended legislation for consideration by the full Senate, marking a critical milestone in the ongoing federal effort to combat the persistent scourge of illegal robocalls. The bill's advancement is particularly noteworthy as it represents the first piece of legislation specifically targeting robocalls to be approved by this influential committee since 2020.…
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FCC to Consider Eliminating Key TCPA Rules at October 28 Meeting
October 21, 2025
At its open meeting on October 28, the Federal Communications Commission (FCC) is scheduled to consider a draft Notice of Proposed Rulemaking (NPRM) that could significantly alter the regulatory landscape for business communications. A central component of the NPRM is a proposal to "simplify, streamline, or eliminate" several long-standing rules related to the Telephone Consumer Protection Act (TCPA) and the Do-Not-Call Implementation Act.…
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Senate Targets Foreign Robocalls: Analysis of the Foreign Robocall Elimination Act (SB 2666)
October 21, 2025
For the modern ecommerce brand, the telephone is not an obsolete relic but a critical channel for customer engagement, logistical coordination, and essential support services. From automated text messages confirming a shipment to a live agent call resolving a complex order issue, voice and SMS communications form a vital artery connecting businesses with their customers. The integrity of this channel is paramount. Yet, this artery is under constant assault from a persistent and damaging threat: a deluge of illegal, foreign-originated robocalls systematically eroding consumer trust in the very act of answering the phone.…
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California’s AB 566: What Ecommerce Businesses Need to Know About Universal Opt-Out Signals
September 18, 2025
California AB 566, known as the "California Opt Me Out Act," has recently cleared the state Legislature and is poised for Governor Newsom’s signature. This bill, if signed into law, will require internet browsers to integrate a consumer-configurable opt-out signal, fundamentally changing the landscape of data sharing and consumer privacy for businesses operating online. This signal will communicate a consumer's choice to opt out of the sale and sharing of their personal information to businesses they interact with through the browser.…
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Multi-State Privacy Sweep Targets Ecommerce Brands on Global Privacy Control Compliance
September 17, 2025
Last week, California Attorney General Rob Bonta, alongside the California Privacy Protection Agency (CPPA) and the Attorneys General of Colorado and Connecticut, announced a joint investigative sweep focused on enforcing consumers' right to opt out of the sale and sharing of their personal information. This joint investigative sweep targets businesses that may be failing to honor consumer requests to opt out of the sale of personal information. A central focus of this initiative is compliance with the Global Privacy Control (GPC).…
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A New Era for Caller ID and Consent: Unpacking the FCC’s Landmark TCPA and Robocall Rulemaking
Ecommerce Innovation Alliance
October 29, 2025
In a move poised to fundamentally reshape the landscape of voice communications in the United States, the FCC on October 28th, unanimously voted to adopt a sweeping Further Notice of Proposed Rulemaking (FNPRM). Titled "Improving Verification and Presentation of Caller Identification Information," this FNPRM represents a multifaceted regulatory initiative, targeting the twin pillars of consumer trust and business compliance. It also proposes changes that will help to curb some of the abusive litigation under the TCPA that has cropped up in recent years.…
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