Senate Targets Foreign Robocalls: Analysis of the Foreign Robocall Elimination Act (SB 2666)
October 21, 2025
For the modern ecommerce brand, the telephone is not an obsolete relic but a critical channel for customer engagement, logistical coordination, and essential support services. From automated text messages confirming a shipment to a live agent call resolving a complex order issue, voice and SMS communications form a vital artery connecting businesses with their customers. The integrity of this channel is paramount. Yet, this artery is under constant assault from a persistent and damaging threat: a deluge of illegal, foreign-originated robocalls systematically eroding consumer trust in the very act of answering the phone.…
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California’s AB 566: What Ecommerce Businesses Need to Know About Universal Opt-Out Signals
September 18, 2025
California AB 566, known as the "California Opt Me Out Act," has recently cleared the state Legislature and is poised for Governor Newsom’s signature. This bill, if signed into law, will require internet browsers to integrate a consumer-configurable opt-out signal, fundamentally changing the landscape of data sharing and consumer privacy for businesses operating online. This signal will communicate a consumer's choice to opt out of the sale and sharing of their personal information to businesses they interact with through the browser.…
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Multi-State Privacy Sweep Targets Ecommerce Brands on Global Privacy Control Compliance
September 17, 2025
Last week, California Attorney General Rob Bonta, alongside the California Privacy Protection Agency (CPPA) and the Attorneys General of Colorado and Connecticut, announced a joint investigative sweep focused on enforcing consumers' right to opt out of the sale and sharing of their personal information. This joint investigative sweep targets businesses that may be failing to honor consumer requests to opt out of the sale of personal information. A central focus of this initiative is compliance with the Global Privacy Control (GPC).…
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DOJ Launches Task Force Targeting Companies Who Evade Tariffs
September 15, 2025
The Department of Justice (DOJ) recently launched a cross-agency Trade Fraud Task Force (TFTF). This new initiative, announced on August 29, 2025, in partnership with the Department of Homeland Security (DHS), aims to aggressively pursue enforcement actions against entities that evade tariffs and duties or import prohibited goods into the U.S. economy. For our ecommerce members, many of whom rely on importing products, understanding this evolving landscape is important.…
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FCC Removes Over 1,200 More Non-Compliant Voice Providers from U.S. Networks
September 11, 2025
The EIA recognizes the FCC’s recent action to remove over 1,200 additional non-compliant voice service providers from the Robocall Mitigation Database. This enforcement, effective August 25, 2025, directly disconnects these providers from U.S. phone networks until they comply with FCC regulations. This latest action builds upon the FCC's prior removal of 185 providers earlier in August. …
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FCC to Consider Eliminating Key TCPA Rules at October 28 Meeting
Ecommerce Innovation Alliance
October 21, 2025
At its open meeting on October 28, the Federal Communications Commission (FCC) is scheduled to consider a draft Notice of Proposed Rulemaking (NPRM) that could significantly alter the regulatory landscape for business communications. A central component of the NPRM is a proposal to "simplify, streamline, or eliminate" several long-standing rules related to the Telephone Consumer Protection Act (TCPA) and the Do-Not-Call Implementation Act.…
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