A Closer Look at Texas Senate Bill SB 140 and SMS Marketing

Is the Sky Really Falling in Texas? A Closer Look at SB 140 and SMS Marketing

Ecommerce Innovation Alliance

July 29, 2025

Recent discussions on platforms like LinkedIn have sounded the alarm regarding Texas Senate Bill 140 (SB 140), suggesting dire implications for ecommerce businesses engaging in SMS marketing. Posts highlight concerns about new registration requirements and potential litigation risks. While SB 140 does introduce significant changes, a closer look at the legal analysis suggests that the immediate panic may be overstated for many businesses, particularly those already adhering to best practices like obtaining consumer consent.…

READ FULL POST
The AI Accountability Act

The AI Accountability Act: Federal Data Misuse Lawsuits and the End of Predispute Arbitration Agreements?

Ecommerce Innovation Alliance

July 29, 2025

The AI Accountability and Personal Data Protection Act (Bill No. S.2367) was introduced on Monday, July 21st by U.S. Senators Josh Hawley (R-Mo.) and Richard Blumenthal (D-Conn.). Released in tandem with President Trump’s “America’s AI Action Plan”, this bipartisan bill purportedly aims to establish guardrails for the AI industry while protecting consumer data rights and creators' intellectual property, but the EIA has serious concerns about the proposed legislation and its potential to lead to increased opportunistic “shakedown” style litigation. …

READ FULL POST
FTC Click-to-Cancel Rule

Eighth Circuit Strikes Down FTC’s “Click-to-Cancel” Rule

Ecommerce Innovation Alliance

July 28, 2025

A recent decision by an Eighth Circuit panel has vacated the FTC's planned "click-to-cancel" rule. This determination will have a direct impact on consumer protection regulations relevant to the ecommerce industry. The FTC's proposed rule would have mandated that companies allow customers to cancel their subscriptions with a single click. While often framed as a consumer protection measure, such broad mandates can introduce significant operational complexities and costs for legitimate businesses without effectively addressing core issues.…

READ FULL POST
Senate Bill 332, New Jersey Data Protection Act (NJDPA)

Why New Jersey’s New Privacy Rules Should Worry Ecommerce Brands Nationwide

Ecommerce Innovation Alliance

July 25, 2025

EIA is issuing an alert about significant new privacy regulations proposed by New Jersey that could impact ecommerce businesses across the US. On June 2nd the New Jersey Office of Consumer Protection released new proposed privacy and compliance regulations that go significantly beyond the existing New Jersey Data Privacy Act (NJDPA) that is already in effect. These compliance regulations, if adopted, will apply to every business that operates in OR targets New Jersey residents.…

READ FULL POST
America’s AI Action Plan image

Cutting Red Tape, Powering Growth: How Trump’s ‘America’s AI Action Plan’ Could Impact the Future of Ecommerce

Ecommerce Innovation Alliance

July 24, 2025

Unveiled by the White House on July 23rd, President Trump's new "America's AI Action Plan," is a comprehensive roadmap designed to solidify U.S. leadership in artificial intelligence. This plan, crafted to promote technological advancement, economic competitiveness, and national security, outlines over 90 federal policy actions across three core pillars: Accelerating AI Innovation, Building American AI Infrastructure, and Leading in International AI Diplomacy and Security.…

READ FULL POST
One Big Beautiful Bill" and the End of De Minimis

The “One Big Beautiful Bill” and the End of De Minimis for Ecommerce

Ecommerce Innovation Alliance

July 7, 2025

The landscape of international trade for e-commerce businesses is continually evolving. The newly adopted "One Big Beautiful Bill" is the latest change impacting e-commerce companies, with its decision to eliminate the de minimis entry privilege on a global basis. This change, set to take effect worldwide by 2027, introduces new complexities for U.S.-based e-commerce companies already grappling with the attempted immediate elimination of this crucial exemption for goods from China.…

READ FULL POST
Back Next